What's different about craft beer

What is craft beer

What is craft beer?

What exactly is craft beer? Which types of beer are meant by this, and is the term more than just a particularly sophisticated sales strategy used by beverage manufacturers? Craft can initially be translated as handicraft in German. In certain contexts, however, the term can also mean skill and skill and thus refers to the skillful mastery of a certain activity. So the term craft beer means less than the production of beer by hand certain types of beer that are artfully produced off the beaten track of industrial mass production. The craft beer brewers associate more with their product than just striving for high sales figures: They are not infrequently individualists, lateral thinkers and border crossers who revive historical types of beer, reinterpret them or give them their own touch by adding unusual ingredients. Defining craft beer is difficult. The American Brewers Association associates the name with three characteristics: A craft beer brewer is small (he produces less than three percent of the total beer sold annually in the USA), independent (less than 25 percent of the brewery is owned by large corporations) and tradition-oriented ( More than half of the beverages it puts into circulation create their special taste through traditional or particularly innovative brewing ingredients or fermentation methods).

It is no coincidence that there is no separate expression for craft beer in German. Compared to the USA, the motherland of craft beer, the variety of beer in this country left a lot to be desired in the past. But the craft beer scene in Germany is seething, and more and more creative and adventurous brewers are following in the footsteps of the American craft breweries and microbreweries. For them, craft beer means passion, inventiveness and an awareness of the long tradition of brewing. More mentally agile than the heavy battleships of established large breweries, they develop new varieties, refine old recipes and try their hand at unusual ingredients. Since in the USA, unlike in Germany, one is not bound by a so-called purity law, there are (almost) no limits to experiments there. Beer fans and hop heads, always on the lookout for new and unusual taste experiences, are increasingly appreciating this in this country too.


The craft beer movement

The history of craft beer begins in the USA in the early 1980s. The 50 breweries at the time have now grown to more than 3,500, and the trend is rising. The majority of Americans now live within 10 miles of a craft beer brewery, and craft beer market share in the United States was around 11 percent in 2014. This remarkable trend began as a counter-movement to the consumption of industrial mass-produced goods and can be compared with efforts such as Slow Food, which value quality, enjoyment, authenticity and a regional reference to the manufacturer. Chemical additives, which are not a taboo for brewing beer in the USA, have increasingly been dispensed with. Soon after the first American brewers began using special types of malt and hops, the first experiments with spices, berries and even coffee followed. The craft movement has now firmly established itself in the Benelux countries, Italy and Scandinavia. In the United States, they are forecast to have a fifth of the total beer market by 2020. And if you look at the beer scene in Germany, you will find that the market here too continues to grow and attract more attention.


Craft beer from our online shop

Bier-Deluxe is fully behind this development and has been supplying you with the best beers for 4 years. In our well-stocked online shop we offer a variety of different flavors. If you're curious, just click through the different types of beer and have them conveniently delivered to your home. For those who want to present their beer in a visually appropriate way, we recommend our special beer deluxe glass - it not only looks good, but also allows the aromas in the glass to develop fully thanks to its special shape.

Aroused interest? Then you can download the complete Craft Beer Booklet here.

Cheers and get it!