How do I create a whiteboard animation
Create an explanatory video yourself
First of all, the goals and plan for the animated video must be determined.
For your first video, you first need to be clear about your goals. What do you want with your Video marketing to reach? What messages do you want to present to your audience? What kind of explanatory video do you want to produce (product video, exhibition film, layout trick technique, screencast, whiteboard animation, etc.) Our tip: Try to concentrate on the most important things. Even if you are very proud of every functionality of your product - if you want your target group to get a first impression and to watch your video as far as possible, firstly it should not be too long and secondly the audience should see the forest for the trees still see. Say less is often more. When your target group has tasted blood, they will voluntarily find out more on your website or contact you. And now you have all the time in the world for the details!
then it's about building your storyboard.
First, start with the script or narration for your Explanatory film - if there will be a speaker - or briefly formulate the story that you want to tell with the video. Now think about which images support what has been said. So what happens in each scene in your video? You arrange this word-picture combination according to the later video scenes. The advantage here is for those who can draw or, say, scribble. Now check, preferably in a team, whether your messages come across as you imagined. Are the graphics coherent and clear? Not too cluttered? Remember: later in the moving image, individual scenes will pass by faster than now in the static storyboard.
And always bear in mind when you create your own explanatory film: formulate short sentences and try to stay under 2 minutes. Attention: Please calculate 100 to 120 words per minute with a professional speaker.
the next thing you need to worry about is the right video creation software.
The most important thing is of course the tools to implement the videos. At this point the market is growing steadily and there are now some companies that offer software for explaining video production. Different styles such as laying trick, 2D vector or character design are also taken into account. Here are the most important:
a) Go Vyond: A very comprehensive and user-friendly explanatory video tool that has been on the market for a long time. The starting price starts at $ 39 per month. For this purpose, videos can be implemented in whiteboard, 2D and infographic style. In the small version, however, a watermark is built into the video. Full HD videos cannot be produced either. These features are unlocked in larger product packages for $ 89 or $ 159 per month.
b) Clipvilla: The Clipvilla online video editor is an inexpensive tool for creating your own explanatory video. The videos are based on specified templates. You can edit these and enrich them with your own pictures and graphics. In addition to music, a voice actor can also be booked. Clipvilla starts at € 99.
c) Powtoon: Animated videos and presentations can be created here. The tool promises first results after just 20 minutes. The functions are similar to those of Go Vyond, although there is a freemium version. For $ 19 a month (billed annually) there is an additional Wistia account for three months free of charge.
d) Fiverr: This is a tendering platform for marketing services. Starting with graphic design, text or even videos and animations. Explanatory videos can also be produced cheaply here - text and a concept often have to be provided. Voice recording must also be organized independently. We have no experience with Fiverr so just give it a try.
e) Videoscribe: Here you can create your own whiteboard animations in just a few steps. A free trial version is offered that already covers a large number of functions. There is access to a picture library and a selection of different hands. In the full version, you can even work offline.
after you have implemented your explanatory video graphically, the speaker text and the sounds are still pending.
An important component when you create an explanatory video yourself is the explanatory video dubbing. They bring the video to life and add variety. Many explanatory video software providers already provide a selection of different sounds and pieces of music (depending on the product variant).
The following portals are also available for budding motion designers: Audiojungle, Pond5 and Imatunes.
The question of the speaker remains. Just try to record the text yourself. You will notice that it is not as easy as you imagined it would be! For a professional voice recording you usually have to calculate 200 to 500 euros. Our tip: request voice samples from the speaker in advance.
How does the speaker have to sound like that he or she fits your products and your target group? Young or experienced? Factual or narrative? Higher or lower pitch? And does it harmonize with your selected music?
Brief your speaker about special features in the text: how are proper names pronounced? Have you heard examples that you particularly liked? So your voice has a clue.
If you do the voice recording yourself: make sure that you are in a room with no background noise. No refrigerator, as little echo as possible and avoid paper crackling. Do not keep too far away from the recording device, but do not get too close either, otherwise you will hear your breathing sounds. Now try different variations of the intonation. You will be surprised: you often have to emphasize much more "exaggerated" than normal. And yet it can still sound too monotonous in the recording. Would you prefer a professional?
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