Which app is going viral these days

How Mobile Apps Go Viral: 7 Potent Tips You Can Use Today


Mobile app development is all the rage these days, largely because there are so many success stories of apps going viral and generating hundreds of thousands of dollars in sales. It seems easy doesn't it? Deceptive.

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There is a lot of luck, but the good news is that you can steer luck your direction by sticking to the tips below. If it seems difficult, hold on - perseverance is essential to success. 6 Lessons From Pixar That Will Make You Sucessful 6 Lessons From Pixar That Will Make You Succeed The secrets of storytelling mirror the secrets of success in real life. You owe it to yourself to take a minute to think about how Pixar could make you more successful. Continue reading .

1. Start with a strong name

Once you have a working prototype of an app, the next thing you need is a name that sets the tone for the app and represents exactly what it is doing. For a while, the trend was to use nonsensical, made up words that were similar to real nouns and verbs, but you can do better.

The most important thing is that the name should be unique, easy to recognize, short and descriptive. Avoid general terms and avoid making them sound too similar to any other app. Good examples are Instagram, Dropbox, Evernote, Tinder, Duolingo. Bad examples are Kik, Tango, Badoo, Viber.

Obviously, an app with a bad name can still get popular, but a bad name definitely makes it harder to succeed in the early stages.

Ultimately, the reasons you need a good name are: 1) you want it to be spread easily through word of mouth, 2) you want it to catch the eye, and 3) you want the name to stay on people's minds for a long time. A good name has a big impact on the "stickiness" of an app.

2. Set up a web presence

After your app is released, people will (hopefully) talk about it with friends, family members, and maybe even strangers on the internet. What do you think these people will do when they hear from you about this new app?

You will go to Google and search for and you will want to capture the last part of that traffic - which means you need to create and set up a website, before the app goes public and people start looking for it.

What makes a good website? A release date, detailed screenshots, a video or two, a "Features" page, a
"Price" page and maybe even a "Testimonials" page, depending on what your app is doing. Also, practice good SEO so that your page is the best result for people searching for your app's name.

Not only is a website informative to those interested in what your app can do, but a website also legitimizes you in the eyes of skeptics. The better your website looks, the more credibility you deserve for yourself. It's unfair, but that's how it works, so you have to be on top of it.

Don't be afraid of paying good money for a proper web designer. Bad web design could turn away hundreds or thousands of potential customers, and now those customers aren't spreading your app through word of mouth, leaving you losing even more potential money. If you save here, you will pay for it later.

A social media presence is also important, but only if you can really invest the time and energy to get it up and running, otherwise it will just be an ineffective time lag.

3. Create a pre-launch hype

Even if you've come this far and your app is ready, you still can't agree to launch your app because no one knows about it. In fact, if you started it now, you probably wouldn't see any downloads on day one. Already died on arrival.

Ideally, you should set a release date several months into the future, and spend that time getting attention and excitement about your app . Target your app to relevant media coverage: app news websites, app reviewers, app blogs, and even YouTubers.

Remember to sell the benefits of your app instead of just describing what it does. Nobody will care that you still have a note taking app created, but you won't care if you found a way to repay friends with a tap (Venmo) or a faster and more convenient way to type (Swype).

Now the key is: develop a good landing page and email list. The landing page should make visitors aware of your app and what it will do for them. Then you should get them to sign in to your email list so that they can be notified as soon as the app goes online.

The email list is absolutely critical! Let's say you collect 10,000 email addresses. Now when your app launches you can email all of these people and get thousands of downloads on day one. This initial explosion will lead to more downloads as the word of mouth spreads.

4. Create a press kit

The pre-launch hype process can be a tiring process, so consider creating a press kit that you can send out to reviewers, news writers, YouTubers, etc. More importantly, the press kit can be downloaded from your website, covering your app without searching yourself first.

A press kit should contain three important things: first, a press release describing your app; second, full contact information in case someone wants to get in touch with you; and third, high quality videos and screencaps that people can use in articles and the like.

Not having a press kit won't be the end of the world. The point of all of this, however, is to make it as easy as possible for others to provide coverage for your app. The easier it is to do, the more coverage you get, and any extra coverage is good for exposure.

5. Polish the user experience

Every app that ever became popular met at least one of these two criteria: either it solved a problem that no other app had solved, or it felt better to use than any other app that did the same. Now that the mobile market is saturated with so many apps, the best thing to do is to keep track of the latter.

In other words, you need to polish up the user experience as much as possible. The users will be familiar with some Put up with inconvenience, but different users have different thresholds for their duration - and if those thresholds are exceeded, those users will, at best, stop. In the worst case scenario, they'll give your app a one star rating.

What exactly does "polishing" mean? It means listening to feedback, identifying the parts that frustrate users, and improving them. This could include things like fixing bugs, reducing resource usage, improving the interface design, adding missing features, and even changing the look of the application.

Your goal should be to get a five-star rating out of every user. If you can do this, you can be sure that word of mouth will get your app going viral in no time.

6. Refine the revenue model

For some reason, most mobile app users can be pretty stingy. Don't forget that mobile devices can cost hundreds of dollars these days! Most of them still won't spend $ 5 (or even $ 1) on an app they find useful, and those who the to be ready, become still don't pay a dime until you've proven your app is great.

Therefore, the choice of the revenue model is crucial. You might think your app is worth $ 10. And you know what? Maybe it is. However, think about the number of apps on your own phone. How many had a pre-sale price? Most of the apps are free to some extent.

The unfortunate truth is that most users are unwilling to pay for an app unless they can try it out first. This is why so many apps have switched to a freemium model of in-app purchases. IAPs in Mobile Apps Why You Never Stop Seeing Ads and IAPs in Mobile Apps Advertising and in-app purchases in mobile apps and games can be very annoying. Unfortunately, they won't go away anytime soon. Here's why. Continue reading . It Also Reduces Incentives For Piracy Piracy On Android: How Bad Is It Really? Piracy on Android: How Bad is it Really? Android is notorious for its rampant piracy, so let's investigate exactly how bad it is. Read More

But at the end of the day, if you want to increase the number of downloads and the chances of going viral, your app needs to have some sort of free option so that users can at least try it out. Whether you add a paid version with more features is up to you.

7. Provide incentives to share

We've already talked about word of mouth being the most powerful marketing force in today's tightly-knit social media landscape. But instead of being passive and hoping that your users will tell others about your app, why not be proactive and encourage users to do just that?

In other words, reward people who share your app with others. You get more exposure and you get a few extra perks. Everyone wins, so there is no reason not to. In fact, one could even argue that there are sharing incentives these days needsto go viral.

Referral programs are a must if you can. An example of an app that does this is Dropbox, which increases your storage limit for each friend you invite. Another example is Uber, which rewards you with travel credit for every friend who signs up with you as a referrer.

Promotions and freebies are also great ways to get your app out there. Maybe run a limited-time offer where users can upgrade to a premium discount with a discount, or users who log into your app once a week for a week will be put in a drawing for prices.

The goal is to get people talking about your app. All you have to do is make sure that your app is actually personable and useful so that all of those first-time users will become long-term fans.

What are you working on?

Again, I want to repeat that none of this is easy, but every successful entrepreneur has to go through with it. How To Ignite Personal Growth: 5 Tricks Of The Entrepreneur How To Ignite Personal Growth: 5 Tricks Of The Entrepreneur Not everyone needs to be an entrepreneur, but everyone can learn from the entrepreneur. When you learn some of these entrepreneurial qualities, you can move up your own life. Read More Hold on tight and you will soon find that your app is getting more attention than ever before.

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Do you have a cool idea for a mobile app?Are you working on somethingLet us know and let us know what kind of marketing tactics you have used to get your own apps better known.

Photo credits: Mobile app icons from Nata-Lia via Shutterstock, Stacked Mobile Devices via Shutterstock, Mobile Interface example via Shutterstock