Which is the least used emoji

Ranking: The most popular emojis

We recently published our Emotions Report and here we present our analysis of the most popular online emojis.

Brandwatch may investigate the use of emojis posted on the Internet. For this analysis, we looked at the 2018 Tweets to identify the most frequently used emojis.

Below you can see the top 100 most popular emojis of 2018 and we introduce the top 10 in more detail.

If you would like to get a more precise picture and more information, read our comprehensive report.

The most popular emojis

We'll look at the top 10 and top 20 first, and then broaden our search to include the top 50 and top 100.

Here are the emojis that are most commonly used on Twitter. We've included the official Unicode names, but you might recognize them better if you just look at them.

The 10 most popular emojis

1. Face with tears of joy ๐Ÿ˜‚

Yes, laughter with tears in their eyes is the front runner. It is suitable for almost every situation: I just locked myself out! I just heard a great joke! My dog โ€‹โ€‹left a pile on the carpet ... AGAIN!

In addition to expressing traditional humor, the tears of joy emoji can be used with almost anything you laugh at.

2. Violently crying face ๐Ÿ˜ญ

The opposite of the face with tears of joy is crying because of sadness. The sobbing emoji is in second place.

Fun Fact: For both men and women, the sobbing emoji is number 2: don't listen when people say men don't cry.

3. Smiling face with heart-shaped eyes ๐Ÿ˜

The heart-shaped eyes are the prelude to a number of love emojis in the top 10.

"Beautiful" and "cute" are the most common words used when using the emoji.

4. Red heart โค๏ธ

The heart emoji, the most popular symbol of love, ranks fourth.

Doesn't that make you feel warm?

5. Hand pointing to the right ๐Ÿ‘‰

The pointing emoji is a pretty surprising one - it's not really emotional like the rest of the top 10.

It is often used to refer to specific links in tweets.

6. Purple heart ๐Ÿ’œ

The purple heart emoji is especially popular with BTS fans and is also often used in the group's official tweets.

7. Double heart ๐Ÿ’•

Next in line of heart emojis is the double heart.

Sometimes it appears red and sometimes it appears pink, but there are always two hearts together. How sweet!

"Happy" is the most commonly used word in connection with the double heart emoji.

8. Smiling face with smiling eyes ๐Ÿ˜Š

The blushing, smiling face is a great reaction to accept a compliment, to express that you feel loved, or perhaps to let others know that you are happy.

A look at the top words that are used with this emoji shows that it is mainly used to talk about good times and birthdays.

9. Thoughtful face ๐Ÿค”

The thoughtful face is often used when asking a question or simply to express confusion.

It is often used on political events such as "Trump" and "Democrats".

10. Hands clasped in prayer ๐Ÿ™

The praying hands or maybe thanking hands (and very rarely, high-five hands) just made it to tenth place.

"Love," "good," and "family" are common words associated with this emoji, and this emoji is often used to express gratitude.

The 20 most popular emojis

Let's take a broader look at emoji usage and see what the top 20 can tell us about how we express ourselves online:

More than half of the emojis in the top 20 have an obviously positive tone.

The many hearts show how much love is spreading on Twitter, while the top emoji expresses laughter.

Of course, the internet isn't always positive. The top 20 include disinterested, tired, and crying faces that are obviously negative, as well as the Flemish emoji, which is often used in very cheeky expressions.

There is a lot of positivity, but our top 20 is not without strife and conflict. It's a bit like a microcosm of the world.

The 50 most popular emojis

Let's zoom in a little further on the emojis that are most popular on Twitter.

If we go from the top 20 to the top 50, we can see more symbols that express love and happiness. But negative emojis can also be found here.

Not all symbols traditionally viewed as negative are actually used as negative expressions on Twitter.

A good example is the skull emoji. We write in our report:

โ€œThe fact is, it's used just as often when something is particularly funny, in connection with phrases likeโ€œ I'm laughing myself to death โ€orโ€œ You're knocking me out โ€that follow online jokes or memes.

In the topic cloud we see that in the conversations in which people use the skull emoji, several emojis with tears of joy and variations of LMAO appear as keywords and topics. "

The 100 most popular emojis

If we increase the radius, we get an even wider range of emojis.

While the top 50 are mostly emojis that are faces or express emotions, we can see a lot of objects in the top 100. Money, Christmas trees, soccer balls and eggplants appear in the top 100 and all express their own emotional component.

Interestingly, the farther out the emojis are, the naughtier expressions they contain.

The aforementioned eggplant, the peach, the โ€œnot under 18โ€ sign, the dung-pile emoji, beer mugs, and the gust of wind (fart) emoji are all in the outer ring.

They're still very popular (making it into the top 100 isn't easy), but for the most part, Twitter users seem to be mostly using โ€œinnocentโ€ emojis.

Immerse yourself deeper

Of course, this is a very broad analysis that ignores many niches on social media. Emoji usage varies depending on who is typing and what they are writing about.

For example, depending on the industry:

Most used emojis for financial services companies

Most used emojis in the fashion industry

For more information, read our Emotions Report and find out:

  • Why people express anger, especially on Thursdays
  • How do our emotions about diets and nutritional changes change when we talk on forums or Instagram?
  • How do public emotions develop when a brand crisis looms?