What is your best cinema experience

Dolby, Rakuten TV and LG Electronics partner to bring the best cinema experience ever to European smart TVs

  • Rakuten TV will be the first European VoD platform to broadcast Hollywood titles Dolby Vision and Dolby Atmos
  • Consumers with Dolby Vision and Dolby Atmos-enabled devices can now enjoy top Hollywood films at home as a top-class cinema experience.


Dolby Laboratories, Inc. (NYSE: DLB), LG Electronics(LG)and Rakuten TV recently announced that Rakuten TV will be the first European video-on-demand service to introduce Dolby Vision High Dynamic Range (HDR) imaging and Dolby Atmos sound technologies to bring the best video and audio quality to the latest on LG TVs To offer Hollywood blockbuster releases in the home entertainment sector. The first films are already available in Great Britain, Spain, Italy, Germany and France and are due to be released in a total of 12 countries in the coming weeks.

"Our collaboration with Rakuten TV reinforces Hollywood's commitment to bringing Dolby Vision and Dolby Atmos to a wider global audience," said Javier Foncillas, VP, Commercial Partnerships Europe, Dolby Laboratories. "Dolby Vision and Dolby Atmos combine to create unforgettable entertainment experiences - whether in the cinema, at home or beyond."

With the Rakuten TV platform bringing the best new theatrical releases to owners of LG OLED and SUPER UHD TVs, Dolby Vision and Dolby Atmos transform your home into an entertainment “powerhouse” for the best cinema experience at home. Dolby Vision uses the highly dynamic innovations of the most advanced Dolby cinemas in the world and offers a spectacular visual experience with astonishing brightness, incomparable contrast, captivating colors and improved attention to detail, which brings entertainment to life before the eyes of the audience. Dolby Atmos delivers an intense sound experience that aligns the sound with the viewer and moves it around, even overhead, so that they feel like part of the story.

"Our goal is to provide the viewer with a first-class cinematic experience in their home," said Sidharth Jayant, Global Product Director at Rakuten TV. “The only way to achieve this is to combine content and technology in a unique formula and with premium partners who enable us to do this. Thanks to our collaboration with Dolby and LG, consumers can feel like they are in the cinema in their living room and watch their favorite Hollywood films in the best picture and sound quality. "

“We are pleased that new Dolby Vision and Dolby Atmos content is available to our customers through Rakuten TV in the UK. Our televisions offer incredible viewing experiences and it is great that there is now even more content for our customers to enjoy on our LG OLED and SUPER UHD TVs, ”said James Thomas, Product Manager - Home Entertainment, LG Electronics UK.

The films offered on Rakuten TV in Dolby Vision and Dolby Atmos for compatible devices include both recent releases and catalog titles such as: Blade Runner 2049, Flatliners 2017, 2012, 5th Wave, Baby Driver, Bad Boys II , Billy Lynn Halftime Walk, Elysium, Emoji Movie, Inferno, Life, Passengers, Pixels, Resident Evil Final Chapter, Rough Night, Salt, Smurfs: The lost village, Spider-Man, Spider-Man 2, Spider-Man 3, Spiderman : Homecoming, The Amazing Spider-Man, The Amazing Spider-Man 2, The Dark Tower and Trainspotting.


Further information about LG can be found on the LG homepage and in the LG press center.