You should buy a wordpress theme

Why you absolutely have to buy a WordPress premium theme

In my third article in the series “WordPress Basics for Your Perfect Blog Start” I will explain to you why you absolutely have to use a premium theme for your blog. Of course, there is also the option of installing a free theme, but I strongly advise against it. You can find out why here.

Your WordPress theme determines the basic design of your blog and (hopefully) already provides some functions such as an integrated gallery or shortcodes.

In the world of themes, you have to choose between two types: free themes and premium themes.

WordPress offers programmers the opportunity to offer self-programmed themes free of charge for all users. This has resulted in a huge collection of templates on, all of which can be used free of charge.

Excellent! I don't have to pay anything!

Right, you don't have to, but you should. I advise you - no - I ask you to purchase a premium theme, you will not regret it.

Table of Contents

What are Premium Themes?

There are marketplaces on the internet that offer professionally programmed WordPress themes for sale. These paid themes are called premium themes. In most cases, these themes are backed by professional web designers who not only keep an eye on the design, but in the best case also on user guidance and search engine optimization.

One of the most famous marketplaces for WordPress themes is Themeforest *. There are more than 5,000 templates here for every type of website (themes and templates are the same, by the way). You can even use the filters to find your perfect theme. Usually the themes cost around € 50, - and this one-time investment is worth it!

The advantages of the premium themes

You're probably wondering why you should spend € 50 on a theme when you can also use a free one. Well then watch out:
When you buy a premium theme, in most cases you get a lot more than just the template. Most programmers provide you with detailed documentation that explains the possible settings.

Setting options

Speaking of settings, the setting options are gigantic with Premium Themes. With most themes, you can not only adjust the color scheme of individual elements, but also choose from different menu forms, change the appearance of the blog page, insert your Google Analytics code and make many, many other important settings.

For example, you can not only insert a logo in almost every WordPress Premium Theme, but also a logo for high-resolution display on retina displays. Another example of the possible settings in Premium Themes are: text size and type, social media accounts, display of date, author and comments in the article overview, search function in the menu, width of the page in box mode, number and arrangement of the widgets in the footer , and much more.

Most free themes offer some of these options, but I haven't found one that offers as many options as a premium theme.

Support and further development

Two other very important advantages of Premium Themes are the support and further development of the template. When you buy a theme from Themeforest *, you usually automatically get 6 months of support included. So you can confidently turn to the programmer if you have any problem with the theme and the documentation doesn't help you. Often you even get access to a forum where you can get help even faster and with more questions.

The further development of the theme is extremely important. There are always new technologies, new operating systems, new devices to which your blog has to be adapted. Not to mention the development of the programming languages ​​and related security gaps if you are not using the latest versions.

So far, with the exception of one case, I have never had problems with the support of the themes and do not own a single theme that is not constantly being developed.

Design and responsive web design

In most cases, the premium themes are created by professional designers. The advantage of this is that not only care is taken to provide a good looking design. A real professional also pays attention to search engine optimized programming and especially responsive web design.

But one by one.

Yes, you heard that right, you can and should make sure that the code is clean and easy for search engines to read when programming. Faulty code can mean that your blog and its content can no longer be read correctly by search engines, which means that your pages do not get good rankings.

So now for responsive web design.

One of the biggest technical challenges for web designers and blog operators is that there are no longer just desktop PCs, but smartphones, tablets, etc. And a modern blog must of course work on all end devices.
I haven't found a WordPress premium theme that wasn't responsive yet. With many themes I didn't even have to intervene because they were so well programmed. Every now and then you have to adjust small things yourself with your own CSS, but this is limited and can be easily implemented with the help of the support (if you don't know CSS yourself).

Included plugins and functions

Premium themes cost money, but if you pay attention and choose the right one, you not only get the theme, but also some plugins that are usually paid for. In my next article I will go into more detail on what to look out for when buying a WordPress theme.

Especially plugins like the Revolution Slider * or the Visual Composer * are often included with WordPress Premium Themes and are perfectly integrated into the theme. You can save yourself a lot of money if you make sure that plugins are already integrated. I was able to save around € 120 because I didn't have to buy additional plugins.

What more do you need

Here we go! Invest once in a high quality WordPress Premium Theme and you will not regret it.

You save yourself a lot of time searching for plugins that you will need for free themes. The most important functions are already included in Premium Themes. You will receive support from the programmer in the future if you get stuck.

I really advise you - buy a premium theme!